一、What long-term investments should the firm engage in?
二、How can the firm raise money for the required investments?
三、How much short-term cash flow does a company need to pay its bills?(RWJ ch.1)

Total Value of Assets
Total Firm Value to Investors
The Capital Budgeting Decision
(Investment Decision)
The value of the firm can be thought of as a pie.
The goal of the manager is to increase the size of the pie.
The  Capital Structure decision can be viewed as how best to slice up a the pie.