Achieving leadership in China detergent market– Project proposal –Henkel (China) Investment Co. Ltd. ,
Contents Page
A. Fierce competition from international and domestic players has imposed  3
      great challenge on Henkel 

B.  To achieve turnaround, Henkel should adopt an aggressive expansion strategy  10

C. Roland Berger will help develop the appropriate strategy: project outline 12

D.  Project organization and time frame  22

E.    Value of the project  12

F.    Roland Berger is a best partner of Henkel to exploit China detergent market: 12
       selected reference

Annex A: Case study - Qiqiang 32
Annex B: Case study - P&G 42
A. Fierce competition from international and domestic players has imposed great challenge on Henkel 
After fast increase in earlier 1990th, annual growth of China detergent market has slowed down in these years