CHINA MOBILE (HK) LIMITED Human Resource Strategy Shanghai February 15, 200X
CONTENT
THE EVOLUTION OF THE MOBILE MARKET WILL CREATE MAJOR STRAINS ON HUMAN RESOURCES
Historically, the growth challenge has been simple
Serve pent-up demand with one basic product
“Build the network, activate subscribers, collect the payments”

Increasing competition and new technologies mean dramatic challenges
Tremendous emphasis on marketing and sales
Intense warfare requiring strategy and tactics
Increasing importance of customer relationship management and service
The need to develop partnerships and create new businesses
Increasing pressure on technical abilities--broader definition of technology
Increasing pressure on overall cost position and productivity
Need for commercially-driven senior management, working as a team

These strains create a need for a fundamental rethink of HR strategy