定价的策略和战术.ppt68简介开始
More on Determinants of Price Elasticity 再谈价格弹性的决定因素 cost / benefit of economizing 寻找替代品的成本及收益 Expenditure effect (engine oil) 费用效应(引擎油) End-benefit effect (Baby and Michelin) 终端利益效应(米其林和婴儿) buyer’s prior commitments 买方是否有事前的投入 separation of buyer and payee 购买者和付款者的分离
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