战略计划与营销管理过程.ppt29简介开始
There are 5 types of companies: those who make things happen; those who think they make things happen; those who watch things happen; those who wonder what happened; those who did not know that anything had happened. 市场导向的战略计划 是在组织目标、 能力、资源及其所处的各种不断变化的市场机会之间建立 和保持一种可行的适应性的过程。
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